UGG debuts within the flagship retailer in New York Metropolis
The multi-storey store with an area of 12,842 square meters reflects the development of the brand from the legendary classic boot to a full lifestyle brand that offers an extensive collection of shoes, ready-made goods, accessories and housewares. It reflects the brand and reinterprets it California Root. UGG® has always been an emotional brand because that’s how you feel, and the new design is meant to transcend reality to characterize both the emotions and warmth of the California Lifestyle that captivates the world. From nature home and back again, this journey captures the aura of the UGG® brand by highlighting the specific properties of a California Landscape that defines it – light, texture and air. Designed by The angelarchitecture office Florence Pita & Co., in partnership with San FranciscoThe store is based on Quezada Architecture and has featured exclusive items and experiences over the years.
“We are very excited to introduce the new UGG flagship on Fifth Avenue in New York City, “said Stefano Caroti, President of Omni Channel, Deckers Brands. “As the highlight of our brand, we will present the breadth and depth of UGG as a real lifestyle brand and offer the customer the ultimate brand experience.”
To celebrate NYC’s first flagship store and connect with the local community, UGG® regionalized their FEEL LOVE vacation. Campaign and features three brave new York-based real heroes. Life in 2020 has changed immeasurably, but humanity has mastered its challenges with resilience, courage and above all love. Exceptional times call for exceptional people, and the holidays are a time to celebrate. The stories of the co-owner of King’s County Distillery Colin Spoelman, Intensive care nurse Kimberly is cryingand restaurant owner Melba Wilson and her kindness, generosity and public service inspire everyone. Building on FEEL, the brand’s platform, and #UGGTOGETHER, a giveback program in which the brand started April 2020 In response to the global pandemic, UGG® is once again celebrating real heroes whose stories illustrate the spirit of giving.
“A gift is an expression of love and giving back,” he said Andrea O’Donnell, President of UGG® & Koolaburra of UGG® by Deckers Brands. “To start our flagship in New York CityWe wanted to recognize the brave people and innovators who give back every day of the year and ask our community to honor friends, family, and colleagues who do the same. In these turbulent times, feeling love is the best antidote I can think of. “
Native Kentuckian Colin Spoelman is a trained architect and founder of Kings County Distillery in Brooklyn. When the pandemic broke out, he switched the distillery’s production facilities to hand sanitizer and distributed more than 15,000 bottles across the five counties to frontline workers and anyone who asked.
Kimberly is crying followed her mother to nursing. She started her career as an acute surgical nurse in 2019, but when the pandemic hit new YorkShe quickly switched to caring for COVID-19 patients. She spent six months as a COVID-19 ICU nurse and began using her social channels to encourage and support nursing students and new nurses during this challenging time.
As Melba Wilson likes to say she was “born, bread and buttered in Harlem”. She is the owner of Melba’s Restaurant, president of the New York City Hospitality Alliance, and a board member of Opportunity Charter School and Harlem Park to Park. To help her community with the pandemic, Melba’s offered family meals at a discounted rate and ran fundraisers to help her employees shut down restaurants.
UGG® is proud to donate $ 10,000 to any charity suggested by the real heroes of the campaign.
1. Kimberly selected Welcome to Chinatown, a grassroots organization designed to support small businesses in Chinatown, New York, affected by the xenophobia related to the pandemic.
2. Melba selected Team Unity, Inc., which uses its energies to passionately promote the need for multicultural education in schools and communities, primarily through the arts, cuisine and science in metropolitan areas of greater New York.
3. Through Colin, we support the Nearest Green Foundation, an organization dedicated to preserving the legacy of Nathan “Nearest” Green – a slave believed to be responsible for teaching a young Jack Daniels the art of whiskey making – through a Der Legacy Scholarship Fund is designed to provide recipients with the education that Nearest, who could neither read nor write, could not get.
At the beginning of the year, UGG® made a donation $ 1 million As part of the “Better Together” initiative, the focus of this aid was on helping those in need at national and local level to bring comfort and relief through monetary and product donations during the global pandemic. One of these partnerships supported NYC Health + Hospitals, the country’s largest public health system that cares for everyone, regardless of solvency or immigration status. In the COVID-19 crisis, their dedicated, compassionate, and courageous staff are at the forefront of more than 42,000 employees, caring for New Yorkers in emergency rooms, intensive care units, community health centers, and nursing homes.
UGG® In Store Giveaway:
Customers who shop in the new flagship have the opportunity to nominate someone they consider to be an everyday hero at a kiosk in the store. Via “Buy One, Give Love”, UGG® selects well-known recipients who receive gift cards that they can redeem for a product. The initiative is running out November 19-27 with prices distributed the week of 30th of November.
Hero discount and hours:
Knowing that many heroes work outside of business hours, UGG opens the doors to their flagship to serve these brave people. Starting 22nd of November and every Sunday through the end of the year, military, health, fire, and police officers can shop early 10:00 am to 12:00 pm EST and receive 10% discount on items at full price.
UGG® Social Media Giveaway:
To spread love further November 16UGG® is bringing back the highly committed social media giveaway “Real-Life Heroes” by inviting followers of the brand on Instagram to nominate their own real heroes to thank them with the gift from UGG®.
From on November 16 and ends on 30th of NovemberUGG® will conduct its Real-Life Heroes nomination process for Holidays with an in-feed giveback post every Monday. The next day, UGG® will randomly select 250 of the nominees marked on the entry. The brand then sends a direct message to each of the 250 nominees letting them know that they will be rewarded with a special UGG® code worth $ 120can be redeemed at ugg.com.
As one of the most talented shoe brands in the world, UGG® has a special gift for everyone. In the local NYC FEEL LOVE. In the campaign, Colin shows the Neumel, a cult chukka that combines high quality materials and effortless style. He can also be seen in the Keefe Sherpa jacket.
Melba wears the brand’s legendary Classic Mini. She can also be seen in the new Elaina jacket, a staple in UGG’s new ready-to-wear range. Her son Salif wears the brand’s butte boots, which are robust on the outside and cozy on the inside. It is made of waterproof full-grain leather and is lined with soft sherpa. It offers an innovative UGGpure ™ wool blend for the whole day. He also wears the luxuriously cozy Niko Sherpa crew neck.
Kimberly wears the cozy statement show Fluff Yeah Slide and the silky soft one Mandy hoodie.
From luxurious shoes to cozy clothes, eye-catching accessories and the finest furnishings, UGG® has something for everyone on every gift list. To give away the UGG® gift this Christmas season, see the full range at ugg.com.
Visit the new UGG® flagship store at 530 Fifth Avenue in New York City beginning November 19th and learn more about the store and the real heroes of NYC here.
Founded in 1978 by an Australian surfer on the coast of CaliforniaUGG® is a global lifestyle brand known for its legendary classic shoe. First worn by Hollywood UGG® designs and sells shoes, apparel, accessories and housewares with an uncompromising attitude towards quality and craftsmanship. Deliver more than $ 1 billion For annual sales, UGG® works with the best retailers around the world and has over 130 concept and outlet stores in key markets worldwide, including new York, San Francisco, The angel, Paris, London, Tokyo, Shanghai and Beijing. Further information is available at www.ugg.com. @ugg #FEELUGG
Recognition: Evan Joseph
CAMPAIGN IMAGES | PRODUCT PROFILES
Photo credit: UGG®
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Manager, Global PR
Direct: (212) 247-8552 ext.2772
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