The favored New York label Space brings couture onto the market

With a special appearance by Precious Lee.

At the beginning of the year, area designers Beckett Fogg and Piotrek Panszcyzk announced a big change in the way they would present their collections after some soul searches amid the Covid-19 pandemic. The New York-based brand would move away from seasonal debuts and instead bring new products closer to when they would be available for purchase (and label those drops with numbers, compared to “spring” and “fall”) a leap into a whole new category: haute couture.

Although it is not officially part of the Fédération de la Haute Couture et de la Mode fashion week calendar, Area presented its first couture collection practically on Thursday during the Haute Couture shows in spring 2021. It is the result of six months of work in his New York studio and his embroidery partners abroad, the brand stated in a press release.

“For our first haute couture collection, we wanted to highlight our passion for bespoke tailoring,” the designers wrote in the show notes. “We believe that every body type is beautiful and unique in its own way. We wanted to highlight this by playing with a range of silhouettes that complement the wearer and showing that beauty and craftsmanship at their core feels exclusive and exclusive at the same time Time can include a number of body types. “

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For this purpose, the lookbook was shot with two models: Precious Lee (who continues to prove that she cannot be stopped) and Yasmin Wijnaldum, who illustrates a vision of haute couture including size. (Given that the entire haute couture idea is highly focused on bespoke craftsmanship, one really wonders why fashion houses don’t prioritize showing these collections on a variety of bodies every season – something Tyler always does addressed again.)

“We like to create our own visual imagination through fashion and craft, but on the other hand, it’s important that our viewers can imagine themselves in our pieces,” noted Fogg and Panszcyzk.

The story goes on

A great inspiration for this collection was the body jewelry from ancient civilizations, which, in addition to the ornamentation, was also reflected in pieces of jewelery that almost imitate armor. It’s a theme Area explored in its popular sparkling ready-to-wear garments, bustiers, and crystal mesh headgear. And the haute couture is just as dazzling: There are over half a million (!) Swarovski crystals in the 14 looks.

See every single look from Area’s couture debut in the gallery below.

A look from Area’s first couture collection. Photo: Courtesy of Swarovski

See the 14 images in this gallery in the original article

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