Storm Reid has just been named Maybelline New York’s newest global spokesperson
Actor at the age of only 17 Storm Reid talks about beauty in a way that someone a decade older dreams of, making her new title the global spoke model for Maybelline New York all the more appropriate. First and foremost, she celebrates makeup as a form of self-expression – something that I personally wasn’t able to do until I was 26. Not only being part of the Euphoria universe led her to the confident and creative sides of beauty, but growing up watching beauty tutorials on YouTube as soon as she got home from school motivated her. Reid rummaged through videos of people creating makeup with special effects, smoky eyes, and glowing skin. Maybelline was even a staple in her household growing up as it was a favorite of her mom.
“I’ve always had a relationship with makeup that it could be fun and experiment,” Reid tells Allure. “As I got older and became a young woman, [I realized] Make-up can be misinterpreted. It can be seen as something that hides a bug. It might be a flaw to me, but you enhance your beauty. “
Spending time with makeup artists on TV shows, movies, and photo shoots fueled Reid’s respect for beauty. Reid even extensively praises her artistry, often saying that makeup, hair, and nails are “a talent”. Although she has drawers full of makeup at home, Reid likes to leave her signature cat eyes – and lots of colorful variations – to the professionals. (Her own winged liner technique has yet to be perfected, she says.) However, when she felt like playing around with makeup herself, Reid explored the wonders of soap browbones and added shimmering shadows to the inner corners of her eyes.
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In the cast of Euphoria, Reid is among characters with inventive makeup while having a more reserved, youthful look. Fortunately, her character Gia is ready to have her own mood in the coming seasons. While watching season one, you may not have noticed that Gia’s nails were her special way of exploring beauty and self-expression. “We made sure that she changed the look of her nails. I had nails like this,” says Reid, before holding her hands in front of Zoom’s camera and showing long, sparkling acrylic paints adorned with smileys, clouds and flowers . “It’s just those tiny, tiny details that make your character what they are.” Reid hints that this is just the beginning of what Euphoria’s team has planned for Gia’s future.
The story goes on
Gia’s love of nail art plays with Reid’s own interest in it. She’s constantly looking for new inspiration on her Instagram Explore page and TikTok to bring to her nail artist. (Speaking of TikTok, Reid saw Maybelline New York’s Sky High Mascara all over her For You Page, despite her new role, and bought it that evening on CVS only to find it sold out.)
When she was younger, Reid announced that she hadn’t been so patiently counting down the days until she could finally get acrylic. “I used to ask my mother for her and she said, ‘No, you’re too little,'” Reid recalls. “For my 13th birthday I was able to get short, tiny acrylic paints. Then they developed into ideas like [the nail art I have now], but I would never dare to walk any longer because I just don’t think I can operate. “Your tips are a good inch long right now, so I fully understand this decision.
Also at the age of 17, Reid learned not to be defeated by her skin every time she breaks out, especially since she has temperamental, sensitive skin. “Outbreaks can be difficult because no one wants an outbreak. But I’ve learned to embrace it and deal with it,” she says. “I know as teenagers we break out and there’s nothing we can really do about it. So I’m learning to love my breakouts.”
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When a pimple shows up, Reid usually puts an acne sticker on or dabs an updated prescription on it. She also tries not to complicate her skin care routine by sticking to the basics. “Moisturizers make me excited, like an avocado or oxygen,” she says. “They’re just an extra boost for something that would make my skin beautiful, glowing, and supple.”
Reid has also resigned to her gorgeous curly hair, which she mentions is sometimes beyond manageability. Growing up, she wished she had long, straight, and more tame hair like her classmates. “I would go to school and everyone would have hairstyles that really weren’t that noticeable, but they were considered simple and neat,” says Reid.
Fortunately, her mother was on her side and maintained her positive relationship with her hair. She started putting Reid’s hair in protective styles, like Bantu knots and braids. “She said it was your hair. God gave it to you. You have to learn to hug her,” says Reid.
These days, Reid is surrounded by incredible hairdressers like Shawnna Courtney and Kim Kimle who also introduce her to fun styles for natural hair. “It’s really important to have that versatility with my own hair and have products that suit me,” she adds. “I love my braids, but if my hair was frayed and curly I would love it too.”
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With this in mind, I ask Reid if she would swap places with her makeup artist, hairdresser or nail artist for the day. Who would she choose? For the first time in the entire interview, she hesitates and takes a second to consider the question. “Oh man, there is 24 hours a day. Can I switch between the three?” She asks.
Then she changes her mind and takes on the role of makeup artist. “Even if I’m not that good at doing my own makeup, I feel like I can deal with other people better,” she explains. “Doing hair, and especially nails, is meticulous. People really know exactly how they want their hair and nails. I think I’d have a little more leeway with my clients if I were a makeup artist. I would my clients.” say, ‘Hey, I’m not the greatest, so I’ll give you a great base. I’ll put a highlighter on you; I’ll make a good mascara, and you’ll have to call someone for the rest.’ “Okay, at least is she honest. That same openness certainly inspired Maybelline to include Reid in its Brave Together, which offers mental health resources as well as diversity in beauty to those dealing with anxiety and depression. We look forward to seeing what the two powerhouses have in store as they step up this initiative.
Maybelline New York Lash Sensational sky-high mascara
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Originally posted on Allure