Snap Lens transforms the New York Public Library right into a spectacular live performance venue
One of New York City’s best-known institutions is getting a high-tech makeover thanks to the first 5G Landmarker lens from Verizon and Snap Inc.
Beginning November 22, Verizon 5G Ultra Wideband customers with 5G smartphones will get a spectacular show in front of the New York Public Library in Manhattan with a performance of the Grammy-nominated Black Pumas.
To enjoy the augmented reality experience, Verizon 5G customers just have to stand outside the historic landmark, open the Snapchat app, and point their smartphone cameras with the Verizon 5G Landmarker lens at the library.
Then the building transforms into a next generation stage where users can watch Black Pumas frontman Eric Burton’s 3D Bitmoji dance to the hit “Colors” in front of an explosion of flora and fauna from the sidewalks of 5th Avenue.
The innovative performance was recorded by Verizon Media’s RYOT in the country’s first and only 5G production studio.
“There is no better way to demonstrate the power of Verizon 5G Ultra Wideband than to create unique experiences that suit consumers’ interests and take them to places they never thought possible,” said Frank Boulben, Verizon’s senior vice president of consumer marketing and products in a press release. “The 5G Landmarker Lens is an example of how 5G can redefine music experiences through augmented reality.”
Non-Verizon customers don’t have to worry – a shorter, non-5G-enabled version of the Landmarker lens is available to everyone via Snapchat.
More from In The Know:
The new Snapchat Spectacles series documents extraordinary people who fight to save our sick planet
With AI-powered Smart Ring, you can control the world around you
The futuristic robot uses artificial intelligence to grasp and pick ripe tomatoes
The advanced user interface allows users to edit digital projects with hand gestures
The post-snap lens turns the New York Public Library into a spectacular concert venue that first appeared on In The Know.