Groceries, garments and Coca-Cola: Jason Wu opens a retailer at New York Style Week

Lockdown cooking and casual wear inspired designer Jason Wu’s fall-winter 2021 collection, which his models presented live at New York Fashion Week on Sunday evening.

Reuters, New York

UPDATED FEBRUARY 16, 2021, 11:34 AM

Lockdown cooking and casual wear inspired designer Jason Wu’s fall-winter 2021 collection, which his models presented live at New York Fashion Week on Sunday evening.

The creations were distributed in his 1950s-inspired “Mr. Wu’s General Store” among rows of fresh produce displayed in an empty Broadway store.

“Over the past year, cooking has proven to be a creative outlet for me,” the 38-year-old Taiwanese-Canadian designer said in a statement.

“The joys of cooking and spending time with loved ones make me hopeful of celebrating the moments that really matter. This show represents who I am, not just as a designer but as a person.”

The edible ingredients were donated to City Harvest, a New York charity fighting food insecurity, after the show, one of the few live events of this year’s Fashion Week.

SEE ALSO | PHOTOS: Jason Wu opens a store at New York Fashion Week

Wu, who founded his label of the same name in 2007 and became known worldwide as the designer of the dress that the former first lady Michelle Obama wore for her husband’s first housewarming ball in 2009, documented his pandemic time in a diary on his Instagram account “MrWuEats”.

In keeping with its 1950s Americana theme, Wu also partnered with Coca-Cola and delved into the U.S. brand’s archives to discover prints, logos, and styles.

“These logos bring that multicultural aspect to the collection and a nod to what America means to me – a melting pot of different cultures,” said Wu.

The show featured loose fitting long dresses and skirts combined with knitted sweaters and long masculine coats. Red and blue emerged against white, black and gray. Long fringes and boots made of yellow snakeskin and pink patent leather made for a more somber style.

This story was published by a wire agency feed with no changes to the text.

Get our daily newsletter in your inbox

Subscribe to

Thank you for subscribing to our daily newsletter.

Shut down

Comments are closed.