Carolina Herrera reveals 40th anniversary, ‘I Love New York’ assortment and bus tour
Carolina Herrera prepares for a celebration in a fall fashion season that has shattered the calendar and knocked out almost every other big American name.
For the 40th anniversary of the brand, creative director Wes Gordon will bring New York together with a collection that is all about love – love for one another, love for yourself and love for a classic Herrera ball skirt.
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The look is in rainbow colors and is reminiscent of Lena Waithes symbolic Pride Flag cape at the Met Gala 2018. It is worn with a heart inlaid sweater. It’s Wes Gordon-style Herrera, as is the updated white heart appliqué shirt. Embroidery and crystals over casual shorts on today’s cover.
“People miss New York whether you come as a tourist with family and friends or live here and miss the way things were,” said Gordon. “It’s a state of mind that isn’t exclusive, but nationwide and global, just as New York Fashion Week doesn’t just affect New Yorkers. It is something that the whole country should gather and be proud of. “
Of course, the 1977 Big Apple anthem “Native New Yorker” by the band Odyssey will play a prominent role in the digital lookbook and film presentation on March 23rd. “There’s this one line I love,” Nobody opens the door to a native New Yorker, “said Gordon, refusing to sing it himself.” We endure adversity and come back stronger for it. “
In the weeks following the lookbook’s release, the brand will take to the streets with a red Carolina Herrera tour bus touring some of the city’s most iconic attractions.
While it’s a far cry from the opulent affair Herrera put on for their first ready-to-wear show in 1981 – at the Stanford White-designed Metropolitan Club, where ties were required and guests were Diana Vreeland, Andy Warhol, Bianca Jagger, Studio Steve Rubell of 54 and a first line full of celebrities – the brand’s DNA hasn’t changed as it went digital and global, expanding into accessories, fragrances, glasses and beauty.
The story goes on
“Live every moment like a feast, that’s the number one inspiration I received from Ms. Herrera,” said Gordon of the lessons he learned from the house matriarch he shared with monthly and during the pre-COVID-19 period now in Cipriani brunch keeps up with WhatsApp.
In a lighter tone, he continued, she could also offer more specific advice: “Like many in fashion, I can be a very obsessive person, and during the time we overlapped, she always brought perspective when we came across a quarter of an inch stressed on a sleeve or a late sample that seemed to be the most important thing in the world. She would look at you with a moment of calm and say, ‘Daaaarling, it’s just a dress’ “he laughed. “We all need this wisdom.”
Especially this season.
Though he may now be sitting on Puig’s own brand, Gordon understands the attempts to be an independent designer who ran his own line in New York for seven years. “It’s a struggle to run a small fashion brand and you wear a lot of hats. I had a living / work space and a small team so the idea of being Creative Director for Carolina Herrera is still something surreal. This collection is celebrating my third anniversary and is no less exciting when I come to the office every day. if anything, it’s more like that. “
About this office: Ever since Gordon and his team started working in the Garment District (with COVID-19 precautions) back in June, he has realized how much he missed it. “To hear the buzz of the machines and see these incredible men and women drape on shapes and work with them … I realized how much I love and appreciate the people I work with,” said Gordon . “You can continue to work remotely indefinitely in so many industries. Fashion is not one of them. It’s about collaboration, conversation, tactility and watching a dress move on a model. I will never underestimate the magic of it again. “
He also understands his privileged position.
“The past year was hell. People are sick, people have died, people have lost their jobs, families have been torn apart – this fashion is still spectacular. Every house or brand, big or small, independent or part of a group, three or 300 employees, the fact that they keep going despite all the odds deserves enormous applause. “
Herrera is featured on Runway360.com as part of the newly renamed CFDA “American Collections” calendar, which Gordon also welcomes.
“What Steven Kolb and Tom Ford did to change the calendar was a very necessary thing,” he said. “Everyone, whether retailer or media, has to be agile to be able to talk about Pre-Fall, Fall, New York, Europe, Couture at the same time. It’s a lot of juggling. But what matters is that people do and do and show. And we have to accept this, be accommodating and be generous as possible because it is very difficult. “
While his presentation will lag a little, Gordon still believes in the rhythm of the fashion calendar. “It adds some normalcy to a crazy world,” he said. “But above all, this season I’m grateful that I have the opportunity to tell a beautiful story and express myself creatively. I don’t take that for granted because there are a lot of brilliant creatives who can’t do it this season. “
In business terms, Gordon has seen bright spots in the brand’s bridal category over the past few months and in the more eclectic items he’s introduced in the pre-fall collection. “In New York, we’re a week away from dining with reduced capacity and allowing indoor gatherings of a certain size,” he said, wanting brighter, more elegant days. “The progress we have seen with the vaccine and the resolution and resolution of some political tensions are optimistic.”
He had, of course, a small part in dressing Vice President Kamala Harris in a white suffragette suit for the historic victory speech she delivered on November 7 at a drive-in rally in Delaware.
“There’s a symbol of hope and optimism right there,” said Gordon. “These important moments are still happening, women go through so many important stages, whether it’s one or more symbolic ones, and we want to make sure we’re there so they can feel as special on the outside as they are on the inside. ”
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