At Messika’s new high-end jewellery boutique in New York Metropolis

In a year in which many stores and businesses have been forced to close or shut down retailers altogether, it seems almost impossible to create new business opportunities (especially in a large city hit hard by Covid-19). But the Parisian high-end jewelry store Messika opened a new boutique in New York’s Hudson Yards over the weekend, despite all the adversities. The sprawling shopping metropolis on Manhattan’s west side, which is located directly above the Chelsea district, was opened to many fans in March last year. Since then it has suffered setbacks as customers are reluctant to shop and dine and tourist traffic in droves. Large retailers like Neiman Marcus and restaurants like Thomas Keller’s Tak Room have closed, but Valerie Messika, founder and creative director of her eponymous brand, is banking on the brand’s future in the Big Apple and the broader US market after openings in Los Angeles and Miami last year.

Across 1,000 square feet in the Hudson Yards Mall, you’ll find everything from one-of-a-kind jewelry to the brand’s instantly recognizable Move collection, with floating diamonds that move within their surroundings and featured by big names from Gigi Hadid to Kate Moss. A recently co-designed collection by Moss and Messika that debuted this fall is also on offer. (Messika also worked with Hadid on a jewelry line in 2017 and 2018.)

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However, the best representative of the brand is Messika. Personally, she exudes the same elegance, fearlessness and bubbly personality (with the right style) that is inherent in her brand’s design. Born into a family of jewelery stores specializing in diamonds, she was destined to get into the business. However, when she started her own label, she was determined to make a name for herself by turning her inherited expertise into jewelry for the modern woman. Forget about jewelry that looks like it’s meant to be kept in a museum or a vault. Messika makes her stones for rock stars. Case in point: the centerpiece of their most recent tall jewelry collection was a zigzag diamond collar necklace that shot up and down the neck around a solid 17-carat pear-shaped diamond. The inspiration came from the oscillating musical vibrations of the equalizers, which are visible on monitors in recording studios. Last year, her eye-catching Black Hawk collection, inspired by Native American culture, mixed pear-shaped zircote wood and feathers with diamonds in an unusual mix of materials, while Moss’ creations include everything from angular hat pins to Art Deco-inspired headgear.

The story goes on

If you’re in New York and want to make a last minute Christmas spend on big tickets (though the brand does have lots of smaller gems from rivets to bangles), stop by and check out the new boutique. As for the rest of the US, Messika says she could target Dallas next.

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