Alan Parchment: Western New York viewers fled Fox Information columnists throughout prime time in January
In January 2021, CNN’s lineup of Anderson Cooper, Chris Cuomo and Don Lemon was number one here with an average rating of 2.8. MSNBC’s lineup of Chris Hayes, Rachel Maddow and Lawrence O’Donnell was tight with an average of 2.7 Second. Carlson, Hannity and Ingraham took third place with an average rating of 1.5.
New channel Newsmax, favored by Trump supporters who don’t consider Fox News loyal enough to Fox News, took a bite off the FNC’s national audience. But it didn’t have much of an impact here. During prime time in January 2021, the average was 0.3.
Cooper had the highest rating of any of the three CNN opinion shows in January with an average rating of 3.3 at 8:00 p.m. Maddow was the top-rated of the three MSNBC influencers with a rating of 3.0 at 9:00 p.m., one-tenth higher than Cuomo. Nationally, Maddow had her highest-rated month ever.
Hannity scored the biggest FNC hit at 9 p.m., averaging 1.7 in January 2021, which is less than half of his January 2020 rating of 3.8.
Ingraham, the lowest-rated of the three FNC hosts, averaged 1.1 here at 10 p.m., down from 2.7 a year ago.
Fox had dominated nationally as the most watched cable news network for 19 years. But the race in January was very close. MSNBC’s prime-time weekday casts reportedly averaged 3.4 million viewers, up from 3.1 for CNN and 3 million for Fox News.